Senior Marketing Manager, Content & Customer Relationship

MOUNTAIN VIEW / MARKETING / FULL-TIME



This role will drive the strategy, execution and analysis of marketing product and customer relationship initiatives. As a critical part of the team, this position will own and optimize customer onboarding and engagement experience, create lead nurturing program, drive product marketing projects, and manage SalesForce. You will collaborate with our sales, customer support, design, product and engineering teams and direct the programs that fit the overall company objectives. In addition, you will use tracking and reporting solutions to provide valuable insights to the executive team and help make business decisions. The ideal candidate is both creative and analytical, has positive energy, and self-directed.
 

Responsibilities

  • Optimize user onboarding and engagement experience to improve user conversion funnel
  • Collaborate with sales and customer engagement teams to drive marketing communications
  • Develop communication strategies using email, in-app messaging, and text service providers
  • Own and report key email and other customer relationship campaign performance and customer engagement metrics to ensure the marketing communication programs are meeting goals
  • Analyze and report user life cycle and retention on regular basis
  • Work with product and engineering to integrate and sync data, implement products and programs that enhance customer relationship.
  • Provide detailed daily, weekly and monthly reports and any ad hoc reports as needed
  • Review new customer relationship and content marketing technologies and keep the company at the forefront of developments in digital marketing
  • Partner with creative team to design email and communication templates

Skills and Qualifications

  • 5+ years of product marketing, digital user acquisition and customer relationship marketing
  • Knowledge/experience with email marketing software, digital acquisition best practices, analytical tools and other relevant software
  • Experience analyzing data and reporting KPI metrics
  • Attention to detail with the ability to execute projects from beginning to end
  • Strong HTML, data query and Excel skills preferred
  • Ability to think strategically and work independently
  • Energetic and collaborative team player with the ability to motivate others
  • Strong organizational, analytical and communication skills
  • Demonstrated ability to prioritize to meet aggressive goals and timelines
  • An analytical mind and interest in using data to optimize and scale marketing strategies and tactics
  • Effective problem-solving skills, specifically the ability to quickly assess situations, evaluate options, and make decisions
  • Ability to successfully organize, prioritize and manage multiple projects in a deadline-driven environment
  • BA degree in literature, marketing communications, business, math, economics, marketing, science, engineering, statistics

ABOUT DRCHRONO

drchrono is a medical platform for doctors and patients. We are crafting only the best mobile healthcare experience, with a focus on iPad, iPhone, Apple Watch and web. The driving force of our efforts is in changing the way people engage and experience healthcare through electronic health records. We’re building some fascinating stuff. We are a Silicon Valley startup, working out of the chronoplex in Mountain View, CA. Our focus is on building artistic, intricate, and useful products. You would be part of an entrepreneurial, sharp, capable and curious team. Since our inception, we have attracted over 85,000 physicians, 5.5 million patients. So far we've booked 19 million patient appointments and processed 1.2 billion dollars in medical billing per year.

drchrono is ranked by INC 500 as one of the fastest growing private companies in America, listed for two years in a row for 2014 and 2015.

Silicon Valley Business Journal designated drchrono as one of the fastest growing private companies and was voted the #1 mobile Electronic Health Record 4 years in a row by Black Book Rankings.

OUR MISSION

We are always asking ourselves, how can we make physicians and patients life better through technology? Our team works on making healthcare better day by day.

  • What we do and look for in people we work with-
  • We don’t settle.
  • Passion, be inspired.
  • Develop entrepreneurs.
  • Put a dent in the universe through healthcare.

No global movement springs from individuals. It takes an entire team united behind something big.

Have questions? Checkout drchrono.com/careers and drchrono.com/tv.